CRAINS DETROIT: Live Cycle Delight wins $50,000 Comerica Hatch Detroit contest
By SHERRI WELCH
Live Cycle Delight is the winner of the 2015 Comerica Hatch Detroit Contest presented by Opportunity Detroit.
Live Cycle Delight, which aspires to become the first “contemporary cycle studio” in downtown Detroit, and its founder Amina Daniels and partner Jackie Palmer, will receive a $50,000 grant courtesy of Comerica Bank to help jump-start its business plans.
Additionally, the startup will receive pro bono legal services from Honigman Miller Schwartz and Cohn LLP, public relations assistance from Comerica Bank, architectural renderings from Hamilton-Anderson Associates Inc., video promotion from MCCI Integrated Marketing and accounting and IT services.
Past winners of the contest have quickly become well-known names. They include Hugh, a Midtown store for bachelors; Spanish tapas restaurant La Feria in Midtown; Batch Brewing Co. in Corktown, and last year’s winner, Sister Pie, which opened a bakery in Detroit’s West Village neighborhood.
Live Cycle Delight plans to offer fitness classes, community outreach, bike safety awareness initiatives and social cycling events throughout Detroit.
It was chosen from a pool of 10 semi-finalists selected in mid-August and four finalists that vied for public votes and gave a final pitch in front of a panel of judges at the Hatch Off event Friday evening at the Madison Building in Detroit.
Live Cycle Delight was selected based on the public vote and jury deliberations.
The other finalists were:
- Eskimo Jacks Artisan Cookies + Ice Cream, which sells its made-from-scratch cookies and ice cream through food carts, events and local markets and seeks a retail space in Detroit.
- Norma G’s authentic Caribbean cuisine, which hopes to expand its mobile business to a brick-and-mortar location in Detroit.
- The Royce Detroit, which seeks to provide essentials like wine, food, home goods and friendship.